![quick flick quick flick](https://i.ytimg.com/vi/iKcAo61nVU0/maxresdefault.jpg)
The Quick Flick markets itself as a fun and approachable brand that embraces consumers of all ages and backgrounds (Smit says that men make up about eight per cent of purchases). The whole concept behind it was to create something that anyone could feel comfortable using and would save them time as well.” “Design is also about understanding the user, so I was able to make a design that was appropriate to them and a product that was relevant. “My interior architecture degree really helped me to translate my idea into an end product because I understood design elements and design programs – I created the entire stamp and product packaging on my own computer, and I designed and built the business website as well.
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Smit says she used her skills and experience in interior architecture to create the original product design, logo and packaging. The stamps are available in three sizes and colours and come packaged in an eye-catching pink and gold embossed box. You simply apply the stamp to the appropriate eye and use the eyeliner pen to fill in the shape and create your desired winged effect. The Quick Flick is comprised of two pre-loaded pens (one for each eye) that have a wing stamp at one end and a felt tip liner at the other. Smit created The Quick Flick after struggling to find a consistent and easy-to-use eyeliner product. “It’s really difficult to break into such a saturated market, so it really gave us that lift and enabled people to recognise that we’re a legitimate brand.” “We claimed the record for the most sales after an airing of Shark Tank Australia,” Smit says. Although she decided not to take up an offer from one of the ‘sharks’, the exposure saw The Quick Flick’s revenue grow by 5,000 per cent. Helping to boost product sales was Smit’s appearance on the Shark Tank in May this year.
![quick flick quick flick](https://i.ytimg.com/vi/SwSHlGElOaA/maxresdefault.jpg)
Smit launched The Quick Flick online just over a year ago, but her business is already worth AUD$10 million, earning attention from multiple media agencies and beauty influencers including The West Australian, The Daily Mail Australia, Mamamia and Huda Kattan. The 23-year-old has developed The Quick Flick, an eyeliner stamp that creates the perfect ‘cat eye’ look in just minutes, an effect that usually requires a great deal of time, precision and patience. Iris Smit is an interior architecture graduate turned entrepreneur who is, quite literally, making her mark in business. Got a story tip or just want to get in touch? Email us at more lifestyle and celebrity news? Follow Yahoo Lifestyle on Facebook, Twitter and Instagram. Some of the links in this article may return revenue to Yahoo Lifestyle Australia. So that’s exactly what she did, creating a fridge that was set at a constant 4 degrees so that the products wouldn’t be spoiled and also added the ability to put it on a hot setting if someone wanted to use it for hot wax or hot towels after a facial.Īvailable in Priceline from September, the $129 Beauty Fridge claims to help to extend products’ ‘shelf life and reduce the risk of harmful bacteria becoming present’.Īs for the next big thing on Iris’ radar, she’s constantly on the forefront of new innovative products, so watch this space. That’s when she realised that consumers were after an aesthetically pleasing beauty fridge that didn’t take up too much space and could keep skincare and cosmetics at the correct temperature. Iris has now launched the Beauty Fridge, which is designed for products that need to be refrigerated.